Best Practice Guidelines for Agency Search Consultants

„Best Practice Guidelines for Agency Search Consultants without Agency Search Consultants, written by agencies (4A’s) and approved by marketers (ANA)?!“ Pavol Mačinga 4A’s/ANA 2020 Best Practice Guidelines for Agency Search Consultants Paper cover 10 areas: Clearly Defined Marketer Expectations Surrounding the Agency Search Process Clarity of Agency Search Consultant Compensation Practices Agency Search Consultant Background Fair Consideration of Agencies …