Industry Adoption of the 2½-second Attention-Memory Threshold Karen Nelson-Field’s work has significantly influenced how the advertising industry thinks about attention metrics. Her widely cited 2½-second attention-memory threshold has become a benchmark for media planning and advertising effectiveness. However, this threshold, …
The fourth court hearing between the Association of Media Agencies and a media auditor
The Association of Media Agencies (AMA) fulfilled its threat (more in the article here) and filed a lawsuit against the natural person Pavol Mačinga and against the legal entity Macinga.com, Ltd. to protect against the unwarranted invasion in the good reputation of a …
The third court hearing between the Association of Media Agencies and a media auditor
The Association of Media Agencies (AMA) fulfilled its threat (more in the article here) and filed a lawsuit against the natural person Pavol Mačinga and against the legal entity Macinga.com, Ltd. to protect against the unwarranted invasion in the good reputation of a …
The second court hearing between the Association of Media Agencies and a media auditor
The Association of Media Agencies (AMA) fulfilled its threat (more in the article here) and filed a lawsuit against the natural person Pavol Mačinga and against the legal entity Macinga.com, Ltd. to protect against the unwarranted invasion in the good reputation of a …
The first court hearing between the Association of Media Agencies and a media auditor
The Association of Media Agencies (AMA) fulfilled its threat (more in the article here) and filed a lawsuit against the natural person Pavol Mačinga and against the legal entity Macinga.com, Ltd. to protect against the unwarranted invasion in the good reputation of a …
Best Practice Guidelines for Agency Search Consultants
„Best Practice Guidelines for Agency Search Consultants without Agency Search Consultants, written by agencies (4A’s) and approved by marketers (ANA)?!“ Pavol Mačinga 4A’s/ANA 2020 Best Practice Guidelines for Agency Search Consultants Paper cover 10 areas: Clearly Defined Marketer Expectations Surrounding …
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