Media agencies threaten Macinga to initiate a lawsuit

A dispute whether the revised methodology of calculation of TV commercial effectiveness was ignited in Slovakia (actual 4% decrease in effectiveness for clients) is or is not deception of clients. …

Slovak TV advertisers were deceived

Media agencies and televisions tricked advertisers – they secretly altered the methodology in people meter measurement as of January 1, 2017 and thereby artificially increased invoiced GRPs by 4%. Guests …