The first court hearing between the Association of Media Agencies and a media auditor

The Association of Media Agencies (AMA) fulfilled its threat (more in the article here) and filed a lawsuit against the natural person Pavol Mačinga and against the legal entity Macinga.com, Ltd. to protect against the unwarranted invasion in the good reputation of a legal entity for the article Slovak TV advertisers were deceived (more in the article here).   

The first court hearing at the District Court Bratislava II. took place today

In the case of the
Claimant: Association of Media Agencies (AMA)
against the Defendant: 1. Pavol Mačinga, 2. Macinga.com, Ltd.
for an action for protection against unauthorized interference with the good repute of a legal person

Response to the action on behalf of the defendant

Response to the lawsuit on my behalf, as a natural person Pavol Macinga, dated December 17, 2018.
Available in the original version here. Available in English here.

Association of Media Agencies (AMA)

The Association of Media Agencies (AMA) is an interest association of legal entities, which was established pursuant to § 20f and subsequently to the Civil Code. AMA also co-finances the people meter TV viewing survey and is a member of the PMT association (more on their website here). 

Members of the association

(according to the status on the website amask.sk as of September 14, 2021)

i.e. they represent, directly or indirectly, TOP 5 agency holding companies

  • WPP plc
  • Publicis Groupe
  • Omnicom Group
  • The Interpublic Group
  • Dentsu Inc.

Peoplemeters have seen changes, the audience ratings for “guests” are already taken into account

It is the name of an article from medialne.sk from the TREND weekly from January 3, 2017. This is the first public information (which you can found today via Google) on the topic of counting guests in TV measurements. It is exactly one month before my article, against which the AMA objected saying it had not voted for a change in methodology. The only long-term executive of PMT refused to comment for either of us. More in the article here.

https://medialne.trend.sk/televizia/peoplemetrovom-merani-su-zmeny-rata-aj-sledovanost-hosti

Do we know any other litigations between the media agencies and the auditor?

Yes, it is number 1 in the market of agency holding companies – WPP plc, back in the time of Martin Sorrell.
Their media agencies in the GroupM have filed a lawsuit against Ebiquity, respectively their daughter FirmDecissions, an audit firm.
More in the article here. Or in the lawsuit itself here. The year was 2016.
In London, however, the representatives of the media agencies and the auditor agreed out of court and no trial took place (more in the article here).
That did not happen in Bratislava. The question remains whether they know about any of this at all at the headquarters of WPP and other agencies.

On October 21, 2021 we continue by questioning witnesses at the District Court Bratislava II.

The plaintiff wants to question then statutory representatives of PMT and AMA, i.e. Vladimir Fatika for PMT, Zuzana Zelenay and Daniel Zivica for AMA.
The defendant, firstly and secondly, is happy take the advice on the best questions for the witnesses invited. Email me at pavol@macinga.com

#AMAvsMacinga